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The Level
In This Issue:
We discuss the Bowtie Funnel and how to attract, nurture, and convert your audience, starting with top-of-the-funnel (TOFU) strategies to create awareness. We cover tactics like social media, podcasts, and partner marketing to bring in more prospects. Next week, we’ll dive into engaging these new prospects in the middle of the funnel.
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Hey Reader,
You’re magnetic.
But do you know how to harness that power?
The Bowtie Funnel is all about how to attract, nurture and convert your audience.
This week, we’re starting at the top — top of the funnel to you 🎩
Top of the Funnel (TOFU)
This is all about attracting your audience, making them aware of you.
This is where you cast the widest net to get as many people as it makes sense into your funnel.
At this stage, focus on creating awareness and sparking interest in what you have to offer.
How do you do this?
👀 Sometimes we all need a little help from our friends. Here’s our proven framework to translate knowledge and experience into revenue: Creator Business Blueprint. |
Strategies for TOFU
- Social Media: Use your insights to craft content that draws people in and adds value.
- Podcasts: Be a guest on relevant podcasts or start your own, positioning yourself as a thought leader, attracting a wider audience.
- Paid Ads: Invest in targeted advertising to reach a broader audience. Facebook, Instagram, and Google Ads allow you to tailor your ads to specific demographics and interests. But we most highly recommend advertising in other Creators’ newsletters (amazing people who are not competing with you, but have similar audiences). We are also big fans of setting up retargeting ads through Google ads for people who have visited your sales landing pages.
- Partner Marketing: Collaborate with other businesses or influencers. Partnering with someone who has a complementary audience can help you reach new potential customers. I encourage you to seek out Creators at a similar stage of growth and see about doing some tradesies with them.
- Guest Spots: Write guest posts or appear in media spots, giving you significant exposure.
🤔 I.D. your TOFU tactics: Are they working? Brainstorm new ideas to attract more people into your funnel. What could you offer?
Next week? We’ll move into the middle: How do you engage these new prospects?
Get ready to take your customer journey to the next level!
Best,
- Amanda
đź‘€ Don't miss my LinkedIn LIVE Q&A
This coming Tuesday isn’t just any session – it’s a chance to get personal, direct answers to your unique challenges. We’ll dive deep, and you’ll leave with the confidence and strategies to take your business to the next level. Join me Tuesday at 2:30PM EDT.
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Here's how we help creators & thought leaders like you every day:
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- ​Join Level Up Creator School: Creator School is the ultimate creator subscription combining the exact business education you need now PLUS a full factional team of advisors – Level Up's consulting team!
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- Let us do the heavy lifting with the right Creator Package for your business! From building & optimizing funnels, developing subscription based products, and getting all the hands-on help you need – we've got you covered!
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